Elaine Yu - Simply Chic Styling


Most people think 'celebrity stylist' when they hear that I'm a personal stylist. The common misconception is that hiring a personal stylist is only for the rich and famous. You may not know this but as a 42 year old entrepreneur and mother of 3, I created Simply Chic Styling for the everyday woman. I don't have aspirations to style celebrities or to be on tv - those aren't opportunities I'm chasing. My passion is working with everyday women because that's who I am.

Welcome to my new series "Real Women. Real Style." where I'm showcasing the lives of real women and their real, everyday style. Because as working women, we're not getting dressed to sit around and look pretty. We're working, traveling to meet clients, shuttling kids around, going to the grocery store, carpooling to lacrosse games and attending business dinners - sometimes all in one day. While wearing all of these hats, I strongly believe that we deserve to look and feel our best. Everyday.

style.made.simple. That's my mission statement.

Learn more about these everyday women who are living their busy lives in effortless style.


Millie Wang - NYC Real Estate Super Star, Mom of 2 toddler boys

Photo: Power posing in a Trina Turk blouse and Vince leather jacket

Video: jcrew dress and Kate Spade handbag


Mallika Malhotra - Photographer, Visual Storyteller, Creative Workshop Leader, Mom of 3 boys

Photo: Laughing and living in an Eliza J fit and flare dress from Nordstrom

Video: LOFT romper


Andrea Walker - Entrepreneur, Professional Organizer, Mom of 2 teens

Photo: Working and organizing in a blouse by Velvet

Video: Dress by Banana Republic, Necklace by Stella & Dot


image credits:

Millie and Andrea - photos by mikifoto

Mallika - photo by Robin Bonner Photography

videos recorded on my iphone 4S.